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![*]()
Credit card merchant processing
![*]() Brick-and-mortar merchants
now seem to be a thing of the past. In fact, use of electronic
card readers to enter credit card transactions is fast giving
way to doing business over the Web.
There are basically two ways you can process credit card sales
online. One is to have a secured email sent from an electronic
form on your site to you and then you process the sale amount
using a credit card processing system set up at your office.
The other is to process the credit card sale in "real-time"
right online at the point of sale. Most sites that take credit
card payment over the Internet offer their customers a comfort
level by acquiring a secured site with an SSL certificate.
If you're doing business over the Web, you don't need those
gadgets that have a slot to swipe a card, and a numeric keypad
to enter the numbers manually (in case the swipe doesn't work).
For online card transactions, you need a payment-processing
software package. Payment-processing software is usually sold
as a service rather than a product, which means you don't
install it on your Web server and run it on your own. What
you need to do is simply pass credit card data to the software
company's server, and they take it from there.
When a charge is made, the transaction must be posted both
to your account and to the customer's. If a transmission gets
lost or garbled, or if a computer somewhere along the way
crashes, the system needs to be able to overcome this, and
make sure that everything still balances at the end of the
day. You also need secure access to your merchant account,
so that you can check balances and enter transactions manually
if necessary.
Most online credit card transactions are processed in different
currencies, from almost anywhere in the world. Credit card
merchant processing services provide the high security, fast
processing and a settlement guarantee within a couple of days.
Internet processing Software allows merchants to manually
enter credit card transactions via a PC browser, through a
secure connection to the Internet. This credit card processing
payment gateway uses highly secure, high-speed broadband lines
to transmit your transactions.
The service enables secure payment processing online, which
is certified by all major credit card processors in the USA.
Ideal for the merchant who requires a PC-based solution, Virtual
LinkPoint enables merchants to process credit card transactions
via any Internet-connected computer. Its innovative system
processes customer orders received from a Web site, telephone,
fax, mail or e-mail, and then generates sales, returns, real-time
authorizations and reports through the LinkPoint Secure Payment
Gateway. To manually enter credit card transactions, you do
not need any additional integration. You log on to a secure
Web site and complete the credit card transaction using your
LinkPoint Basic virtual terminal.
Advantages of processing online
Taking your payment processing online will result in significant
savings in purchasing and maintenance costs. Other advantages
are as follows:
- Fast, Reliable, Dedicated, Secure
- Processes credit cards in 3 seconds
- No equipment required
- Easy to set-up and operate. No training or technical
skills required
- Low or FREE start-up
- Low rates and transaction fees
- No hanging payments
- Multi-Currency Processing
- Experienced technical support via web and email 7 days
a week 365 days a year
- Sell round the clock and compete with your online competitors
- Reduce your staff and the payroll expenses
- Stay competitive
- Sell to the "impulsive" buyers
- Reduce the paperwork and associated expenses
- Increase the creditability of your business
All these combine not only will you save time, but also to
increase customer satisfaction. Your customers will notice
that their credit cards are billed, and services are activated,
in a faster and more consistent manner. Your customers will
have automatic, secure transactions round the clock with the
necessary technical support at your disposal all the time.
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